Case Study

Project:

Mars EcoPet

Station

Next Generation Pet Food Refill Station

Discover EcoPet Station – the sustainable way to care for your pets. Our innovative refill station lets you use your own containers for high-quality pet foods and treats, cutting out single-use packaging. Made from 100% recycled chipboard.

Client:

Mars, Incorporated
Coles

Industries:

FMCG
Retail

Services:

Print Design
3D Modeling
Retail Design

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My Role:

Lead Designer
2iC

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Innovative refill station for beloved pet foods and treats.

Objective

EcoPet Station aims to revolutionise pet care by introducing a sustainable refill station for pet foods and treats. Our goal is to empower eco-conscious pet owners to make environmentally friendly choices, reducing waste and minimising the environmental impact of traditional packaging. By encouraging the use of reusable containers, we seek to foster a culture of sustainability within the pet care industry and make a positive contribution to reducing our collective carbon footprint.

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Objective

EcoPet Station aims to revolutionise pet care by introducing a sustainable refill station for pet foods and treats. Our goal is to empower eco-conscious pet owners to make environmentally friendly choices, reducing waste and minimising the environmental impact of traditional packaging. By encouraging the use of reusable containers, we seek to foster a culture of sustainability within the pet care industry and make a positive contribution to reducing our collective carbon footprint.

Ideation

The concept of EcoPet Station emerged from the need to address the excessive waste generated by single-use pet food packaging. Our design focuses on integrating eco-friendly materials and a user-centric approach. The refill station is crafted from 100% recycled chipboard with 20% post-consumer waste, featuring a sleek and modern aesthetic with angular corners. The blend of materials not only ensures durability but also aligns with our commitment to environmental responsibility. The user-friendly interface was developed to make container filling straightforward and efficient, while also simplifying maintenance for staff.

Results

EcoPet Station has successfully met its objectives by providing a practical and sustainable solution for pet owners. The innovative design and use of recycled materials have resonated with eco-conscious customers, leading to a noticeable reduction in packaging waste. The streamlined user experience has enhanced customer satisfaction, while the easy maintenance features have improved operational efficiency for staff. By adopting EcoPet Station, we have demonstrated that convenience and conservation can coexist, setting a new standard in sustainable pet care.

Services Completed

Print Design
3D Modeling
Retail Design

Software Used

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