Case Study

Project:

Marley

Spoon

Elevating Home Cooking With Innovation And Quality

We revitalised Marley Spoon’s brand with a seamless mix of print, digital, and animated content, along with striking packaging and engaging magazine layouts.

Client:

Marley Spoon

Industries:

FMCG
Food Services

Services:

Print Design
Digital Design
Art Direction

+ 10 More
My Role:

Design Consultant
Lead Designer
2iC

Revitalised with seamless print, digital, UI/UX and animated content

Objective

Our mission was to transform Marley Spoon’s marketing approach into something truly captivating. We set out to make a memorable impact across all touchpoints, from print materials to digital platforms, animations, packaging, and monthly magazines, all while staying true to the brand’s core values of culinary excellence and convenience.

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' The one-stop shop for all of your Aussie office supply needs '

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Objective

Our mission was to transform Marley Spoon’s marketing approach into something truly captivating. We set out to make a memorable impact across all touchpoints, from print materials to digital platforms, animations, packaging, and monthly magazines, all while staying true to the brand’s core values of culinary excellence and convenience.

Ideation

Inspired by Marley Spoon’s passion for great food and hassle-free cooking, we blended creativity with functionality to create designs that resonate. We envisioned each element as a piece of the brand’s story, combining striking visuals with practical features to engage and excite customers. The goal was to create a seamless experience that feels both fresh and familiar, drawing people in and keeping them connected.

Results

Our work has breathed new life into Marley Spoon’s brand presence. The print and digital materials are not just eye-catching—they’re conversation starters. The animations add a touch of dynamism, while the packaging stands out on the shelves. The monthly magazine layouts and revamped website make every interaction smooth and enjoyable. Overall, we’ve crafted a brand experience that’s not only visually appealing but also deeply engaging, strengthening Marley Spoon’s connection with its audience and setting a new standard in culinary marketing.

Services Completed

Brand Identity
Print Design
Business Cards
Brochures
Flyers
Posters
Magazines
Web Design
UI/UX
Packaging Design
Art Direction
Ideation

Software Used

I’m tweaking the mobile experience, hang tight - it’s getting there. In the meantime, you can download my resume or view the site on desktop for the best experience.

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