Case Study

Project:

Lynx

Australia

Find your Aussie magic.

Experience Australia with Lynx Australia. Featuring vibrant green and gold hues and a bold map of the country, our new range captures the adventurous spirit of Aussie life. Dive into our innovative packaging and striking ads, and join us in celebrating Australia’s diverse beauty.

Client:

Unilever
Lynx

Industries:

Services:

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My Role:

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48 hr freshness and protection. Find your Aussie magic.

Objective

The objective for Lynx Australia is to encapsulate the adventurous and vibrant spirit of Australia through a bold and distinctive design. By utilising the energetic green and gold hues that symbolise Australian identity and incorporating a sharply defined map of Australia, Lynx aims to establish itself as the premier brand for those seeking a touch of Aussie magic. The goal is to forge a strong connection to Australia, celebrating its diverse beauty from the rugged Outback to the sun-kissed shores.

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Objective

The objective for Lynx Australia is to encapsulate the adventurous and vibrant spirit of Australia through a bold and distinctive design. By utilising the energetic green and gold hues that symbolise Australian identity and incorporating a sharply defined map of Australia, Lynx aims to establish itself as the premier brand for those seeking a touch of Aussie magic. The goal is to forge a strong connection to Australia, celebrating its diverse beauty from the rugged Outback to the sun-kissed shores.

Ideation

The design concept draws upon Australia’s lively spirit, reflected in the vibrant green and gold colour palette. The branding features these colours prominently, combined with a sharply defined map of Australia to embody Lynx’s bold and confident nature. This visual identity anchors the product range firmly to Australian roots and represents the adventurous essence of the brand. The design is further complemented by innovative packaging, engaging digital and print advertisements, and striking in-store displays, all aimed at immersing customers in the Australian experience.

Results

The Lynx Australia launch is supported by a comprehensive set of branding assets, including detailed guidelines on the green and gold palette, design elements, and visual identity for consistent marketing. Packaging designs align seamlessly with the branding strategy, while event planning materials are designed to generate excitement and drive sales. Digital and print advertisements showcase iconic Australian landscapes, and social media campaigns invite user interaction by sharing their ‘Aussie magic’ moments. In-store displays make a powerful visual impact, enhancing customer engagement and celebrating Australian culture through the new Lynx Australia range.

Services Completed

Print Design
Social Media
Product Design
Exhibition Design
Retail Design

Software Used

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