Case Study

Project:

Wild Turkey

Spiced

Unleashing Bold Flavours, One Journey at a Time

Discover the rich, adventurous spirit of Wild Turkey Spiced at our eye-catching airport display. Merging rustic charm with modern flair, this experience captures the essence of Wild Turkey, inviting travellers to pause, taste, and take a piece of Kentucky craftsmanship with them.

Client:

Diageo

Industries:

Retail
Alcohol

Services:

3D Modeling
Creative Direction

+ 10 More
My Role:

Visual Designer
3iC

Carry the bold taste with you, from the skies to your sanctuary.

Objective

With travellers constantly on the move, we aimed to create a display that would not only grab their attention but also give them a taste of the brand's bold character. We wanted to bring the spirit of Wild Turkey Spiced to life in a way that resonated with people, encouraging them to pause, engage, and take a piece of that experience with them.

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Johnnie Walker

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hello@andrewleto.com.au

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Objective

With travellers constantly on the move, we aimed to create a display that would not only grab their attention but also give them a taste of the brand’s bold character. We wanted to bring the spirit of Wild Turkey Spiced to life in a way that resonated with people, encouraging them to pause, engage, and take a piece of that experience with them.

Ideation

We started by diving deep into what makes Wild Turkey Spiced unique—its rich, adventurous spirit. The idea was to translate that into a physical space that felt both rugged and refined, just like the whisky itself. Using 3D models, we designed a display that combined warm, rustic wood textures with eye-catching elements, creating a sense of heritage and craftsmanship. The print production brought in vibrant visuals that stood out amidst the usual airport hustle and bustle. The result was a display that was not just noticed, but remembered.

Results

The display was a hit. It drew in travellers from all walks of life, turning the usual airport wait into an unexpected encounter with Wild Turkey Spiced. Sales saw a noticeable boost, but more importantly, the display left people with a story to tell—a moment of discovery in the middle of their journey. It wasn’t just about selling whisky; it was about creating a connection, one that lingered long after their flights had departed.

Services Completed

Print Design
3D Modeling
Prototyping
Exhibition Design
Creative Direction

Software Used

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