Case Study

Project:

Rexona x

Williams F1

Revving Up the Excitement

In the heart of the Australian F1 Grand Prix, where the roar of engines and the thrill of speed electrified the air, a new sensation was about to take centre stage. Chemist Warehouse, in partnership with Rexona and Williams F1, had crafted an experience that promised to be as exhilarating as the race itself.

Client:

Unilever
Rexona

Industries:

FMCG
Retail

Services:

Print Design
Exhibition Design
Creative Direction
Livery

+ 10 More
My Role:

Design Consultant
2iC

immersive experience where speed met innovation.

Objective

Our mission was to transform Chemist Warehouse’s presence at the Rexona-Williams F1 Launch event into a thrilling experience that captivated every attendee and ignited their passion for the brand.

Read More

Tagged
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT
  • NEXT PROJECT

Sourceress

Next Project

hello@andrewleto.com.au

Optimized by Optimole
Objective

Our mission was to transform Chemist Warehouse’s presence at the Rexona-Williams F1 Launch event into a thrilling experience that captivated every attendee and ignited their passion for the brand.

Ideation

Drawing on the exhilarating world of Formula 1, we set out to craft an unforgettable experience that mirrored the excitement of the racetrack. Picture this: sleek, dynamic displays that pulsated with the energy of F1, and interactive elements that let customers dive into the heart of the action.

We envisioned everything from high-octane virtual racing simulators to branded merchandise stations that felt like pit stops at the world’s most thrilling races. Our goal was to immerse visitors in the F1 experience, making every interaction feel as fast and exhilarating as the sport itself.

Results

The launch of Rexona F1 was not just an event; it was a spectacle. Our designs brought the racetrack to life, blending seamlessly with the Australian F1 Grand Prix’s energy.

From the initial concept sketches to the final, awe-inspiring displays, every detail was crafted to capture the essence of speed and excitement. The campaign wasn’t confined to one medium; it spanned digital platforms, in-store displays, print materials, and even ambient marketing.

With strong support from retail giants like Woolworths, Coles, Chemist Warehouse, and Metcash, Rexona F1 surged to the forefront, becoming a must-have in households across the nation. Through our work, we didn’t just create a campaign; we built an exhilarating connection between the brand and its audience.

Services Completed

Graphic Design
Print Design
Posters
Merchandise
Digital Design
Social Media
3D Modeling
Prototyping
Signage and Wayfinding
Ideation

Software Used

I’m tweaking the mobile experience, hang tight - it’s getting there. In the meantime, you can download my resume or view the site on desktop for the best experience.

Get in Contact
Download Resume