Case Study

Project:

Johnnie

Walker

The Gift To Give Campaign

The luxury of Johnnie Walker in an airport display. Personalise bottles with heartfelt messages, creating lasting memories and unique keepsakes.

Client:

Diageo

Industries:

Alcohol

Services:

3D Modeling
Creative Direction

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My Role:

Design Consultant
Visual Designer
2iC

Objective

We set out to create a truly memorable airport sales display for Johnnie Walker, where travelers could engage with the brand by personalizing bottles with their own heartfelt messages. Our goal was to deepen the brand’s connection with each customer, leaving a lasting impact that would resonate long after they left the terminal.

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Johnnie Walker

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hello@andrewleto.com.au

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Objective

We set out to create a truly memorable airport sales display for Johnnie Walker, where travelers could engage with the brand by personalizing bottles with their own heartfelt messages. Our goal was to deepen the brand’s connection with each customer, leaving a lasting impact that would resonate long after they left the terminal.

Ideation

Building on Johnnie Walker’s rich legacy of luxury and adventure, we envisioned a design that layers gold and deep blue hues to evoke opulence and sophistication. We wanted the display to feel like stepping into a world of wonder, reminiscent of a majestic hot air balloon journey. The idea was to transform a routine airport experience into something extraordinary, inviting customers into the captivating world of Johnnie Walker.

Results

Through thoughtful spatial design and meticulous attention to detail, we successfully captured the essence of the brand. The immersive environment we created invited customers to embark on a sensory journey filled with discovery and delight. By infusing every element of the pop-up with the spirit of adventure and luxury, we turned the Johnnie Walker Studio into a destination within the airport, leaving a lasting impression on both customers and gift recipients.

Services Completed

Print Design
3D Modeling
Prototyping
Exhibition Design

Software Used

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