Case Study

Project:

Chanel No.5

Pop Up

Experience Festive Elegance with Chanel No.5

Infusing the holiday season with elegance by unveiling its first Christmas Pop-Up stores at Sydney and Melbourne Airports, celebrating the allure of Chanel No.5.

Client:

Chanel

Industries:

Retail
Fashion

Services:

Print Design
3D Modeling
Strategy

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My Role:

Design Consultant
Lead Designer

Discover the Magic of Christmas with Chanel No.5

Objective

Our goal was to elevate the holiday shopping experience by blending festive cheer with refined elegance. Chanel sought to unveil its first Chanel No.5 Christmas Pop-Up stores in Australia, strategically situated at Sydney and Melbourne Airports. These exclusive retail spaces were designed to enchant travellers with the magnetic charm of Chanel’s legendary perfume, offering an immersive encounter filled with seasonal splendour.

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hello@andrewleto.com.au

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Objective

Our goal was to elevate the holiday shopping experience by blending festive cheer with refined elegance. Chanel sought to unveil its first Chanel No.5 Christmas Pop-Up stores in Australia, strategically situated at Sydney and Melbourne Airports. These exclusive retail spaces were designed to enchant travellers with the magnetic charm of Chanel’s legendary perfume, offering an immersive encounter filled with seasonal splendour.

Ideation

Inspired by the quintessential elegance of Chanel’s heritage, our team embarked on a creative journey to design the Pop-Up stores. Each space was meticulously envisioned to echo the sophistication of Chanel No.5. We crafted concept sketches and detailed designs that captured the essence of the iconic fragrance, infusing every corner with an aura of timeless refinement.

Our design elements featured prominently displayed product showcases, where Chanel’s perfume collection took centre stage, inviting travellers to experience luxury in its purest form. To further enhance the holiday spirit, we integrated a Christmas card mailbox and a dedicated gift-wrapping area, providing visitors with an opportunity to personalise their festive gifts and add a touch of magic to their experience.

Results

The collaboration resulted in the creation of two dazzling Chanel No.5 Pop-Up stores that captivated the attention of travellers at Sydney and Melbourne Airports. Our design brought Chanel’s holiday vision to life, transforming these bustling travel hubs into havens of elegance and charm. The Pop-Up stores not only elevated the festive shopping experience but also reinforced Chanel’s reputation as a beacon of timeless sophistication and luxury.

Services Completed

Print Design
3D Modeling
Exhibition Design
Art Direction
Strategy
Blue Sky Concepts

Software Used

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