Case Study

Project:

Volkswagen

Group

Visual storytelling for a well known automative brand

Elevate the Volkswagen Group's brand presence by creatively capturing and amplifying the unique essence of each brand.

Client:

Volkswagen Group
Volkswagen
Skoda

Industries:

Automotive

Services:

Brand Identity
Creative Direction
Photography

+ 10 More
My Role:

Design Consultant
Lead Designer

A brand nothing short of iconic in automotive.

Objective

To amplify the brand identity and visual storytelling of key automotive brands - Volkswagen, Skoda, and the Amarok Club of Victoria by creating compelling and cohesive visual assets. The goal was to ensure that each brand's unique character and values were not only represented but also enhanced through carefully crafted design, photography, and retouching. This effort was aimed at boosting brand recognition, fostering deeper connections with target audiences, and ultimately driving brand loyalty.

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Marley Spoon

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Objective

To amplify the brand identity and visual storytelling of key automotive brands – Volkswagen, Skoda, and the Amarok Club of Victoria by creating compelling and cohesive visual assets. The goal was to ensure that each brand’s unique character and values were not only represented but also enhanced through carefully crafted design, photography, and retouching. This effort was aimed at boosting brand recognition, fostering deeper connections with target audiences, and ultimately driving brand loyalty.

Ideation

We embarked on a journey to infuse each brand with distinctive visual narratives. From the rugged outdoors of the Amarok Club of Victoria to the adrenaline-charged roads of the Tour de France, and the refined craftsmanship celebrated by Volkswagen, our mission was to blend design precision with brand essence.

Results
  • Amarok Club of Victoria: Crafted a bold and adventurous branding that speaks to the spirit of exploration and camaraderie among its members.
  • Skoda Livery for the Tour de France: Developed a dynamic and visually striking livery that captured the energy and prestige of one of the world’s most famous cycling races.
  • VW & Skoda Retouching: Enhanced the visual storytelling of VW and Skoda, ensuring every image reflects the high standards and premium quality associated with these brands.
  • Photography & Retouching for VW Parts: Delivered meticulously retouched imagery that highlights the precision and reliability of Volkswagen parts, reinforcing the brand’s commitment to excellence.
Services Completed

Graphic Design
Brand Identity
Print Design
Merchandise
Creative Direction
Photography
Vehicle Wraps
Livery

Software Used

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