Case Study

Project:

Reeftopia

Australia's Go to Stop for Marine

Saltwater aquarium superstore located in Brisbane, Australia. Our selection includes saltwater fish, invertebrate, coral and aquarium supplies.

Client:

Reeftopia

Industries:

Pet Care

Services:

UI/UX
eCommerce Design
Vehicle Wraps
SEO

+ 10 More
My Role:

Design Consultant
Art Director

Offering the hottest and latest aquarium technology

Objective

To develop and implement a brand identity that resonates with both newcomers and experienced enthusiasts in the marine aquarium community, reflecting Reeftopia’s commitment to quality and innovation in the aquatic industry. The aim is to establish Reeftopia as a trusted leader, enhancing customer trust and fostering a sense of community among hobbyists through a cohesive and engaging brand presence.

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' Adding 'Quick Stats' has boosted sales and reduced support queries, making shopping quicker and easier for customers'

- Michael, Owner

12 Month SEM Strategy

Ad Impressions
0 k
Ad Clicks
0 k
Advertising CTR
0 %
SEM Cost
$ 0 k
Online Revenue
$ 0 k
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Objective

To develop and implement a brand identity that resonates with both newcomers and experienced enthusiasts in the marine aquarium community, reflecting Reeftopia’s commitment to quality and innovation in the aquatic industry. The aim is to establish Reeftopia as a trusted leader, enhancing customer trust and fostering a sense of community among hobbyists through a cohesive and engaging brand presence.

Ideation

A comprehensive strategy was developed that blends visual appeal with engaging customer interactions, ensuring every encounter with Reeftopia is both memorable and inspiring. By incorporating innovative design techniques specific to the aquarium industry and making unique design choices, we created a distinct and impactful brand presence. This approach leverages cutting-edge design practices to set Reeftopia apart, capturing the attention and imagination of customers at every touchpoint.

Results

Our efforts led to impressive achievements across multiple channels:

  • Print Media & Packaging: Visually striking materials were crafted to embody Reeftopia’s vibrant and dynamic brand, enriching the customer journey from the first glance to the unboxing experience. Unique knifelines and eye-catching CTAs were thoughtfully designed to grab the attention of passers-by.
  • Stationery: Professional, branded stationery was designed to consistently represent Reeftopia across all communications, whether for B2B or B2C interactions.
  • eCommerce Website: A user-friendly and visually appealing website was launched, designed to showcase Reeftopia’s extensive product range. Each page features unique breakout sections, offering clear, easy-to-consume information tailored to the intricacies of the reef-keeping hobby. This approach simplifies the browsing and purchasing experience, making it accessible even in this typically challenging industry.
  • SEO/SEM: We implemented a strong SEO and SEM campaign, which lifted the online visibility of Reeftopia many folds, with growing website traffic and higher conversion rates. The ad impressions were 287k, ad clicks 20k, advertising CTR 6.97%, SEM costs $9.73k, and online revenue $629k.
  • Window Signage: We designed eye-catching window signs that grabbed the attention of passers-by, boosting in-store traffic and leaving a memorable impression on customers.
Services Completed

Software Used

I’m tweaking the mobile experience, hang tight - it’s getting there. In the meantime, you can download my resume or view the site on desktop for the best experience.

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