Case Study

Project:

Sourceress​

Interiors

Unique Coastal Lux Homewares​

Sydney-based interior stylist Belinda Cendron meticulously curated an exquisite collection of homewares and coastal luxe styling pieces, designed to elevate your home.​

Client:

Sourceress

Industries:

Homeware

Services:

Brand Identity
Animation
Art Direction
Strategy

+ 10 More
My Role:

Visual Designer
2iC

Crafted to elevate your space with elegance & flair.

Objective

Belinda approached us to give her long-standing business a fresh, modern look. Drawing inspiration from the world’s shores and seasons, we crafted a sophisticated design that harmoniously blends the vibrant hues of summer with the fresh tones of spring.

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Midnight Ink

#140f12

Eucalyptus

#415a56

Emerald Bay

#518a7b

Seashell

#c3d7d4

Outback Rust

#a5742d

Sunburnt Sand

#c78760

Dusty Taupe

#cdbfae

Peach Sorbet

#f1d0c2

' stylist, editor and bonafide super sleuth for some of the world’s most unique treasures '

- citizens of the world

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Chanel No.5

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hello@andrewleto.com.au

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Objective

Belinda approached us to give her long-standing business a fresh, modern look. Drawing inspiration from the world’s shores and seasons, we crafted a sophisticated design that harmoniously blends the vibrant hues of summer with the fresh tones of spring.

Ideation

Our process began with a deep dive into Belinda’s business history and core values. We aimed to create a modern branding identity that honors her established legacy while appealing to contemporary tastes. Inspired by the natural beauty of the world’s shores and the dynamic transitions of the seasons, we envisioned a design that captures both the essence of summer’s vibrant warmth and the refreshing qualities of spring. We focused on creating a sophisticated visual language that would resonate with Belinda’s audience and reflect the elegance and renewal inherent in her business.

Our team explored various color palettes, typography, and visual motifs to find a harmonious blend that could symbolize the seasonal inspiration while maintaining a modern aesthetic. We also considered how the new design would translate across different mediums, ensuring versatility and consistency in its application.

Results

The final design presents a refined and elegant brand identity that seamlessly integrates the essence of summer and spring. The color palette combines the rich, sunlit hues of summer with the cool, refreshing tones of spring, creating a vibrant yet sophisticated visual experience. The typography and graphic elements were carefully chosen to complement the color scheme, adding a contemporary touch that enhances the overall modern feel.

The redesigned branding effectively captures the seasonal inspiration while aligning with the business’s long-standing reputation. It not only revitalizes the visual identity but also strengthens the brand’s connection with its audience, offering a fresh perspective that respects its heritage. This new look has been well-received, positioning Belinda’s business as both timeless and forward-thinking.

Services Completed

Software Used

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